how to publish | Janice Campbell

If you write, and you’re considering the new frontier of digital publishing / e-publishing, here are links to resources that will help you learn how to publish in Kindle, DPS, ePub, iBook, and other formats. There are even a few tips on how to market what you publish.

Hubspot: Lots of free information and tools such as the Marketing Grader (try this– every website needs it!). This will help you with search engine optimization.

Google Analytics provides hyper-detailed statistics on your website, its visitors and sources, as well as the keywords used to search for it. This is an essential tool if you want to improve your search engine ranking.

Google Keyword Tool can be used to search for keywords related to your site. Guy Kawasaki and Shawn Welch used it to decide on the subtitle for their book, APE: Author, Publisher, Entrepreneur-How to Publish a Book.

StatSheep offers detailed YouTube statistics. Since YouTube is the world’s second largest search engine after Google, it makes sense for your brand to be there.

Adobe Creative Cloud: No matter what size publisher you are, you need this. For a relatively modest monthly subscription, Creative Cloud provides you with access to all the wonderful tools in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Muse, Digital Publishing Suite, and Acrobat.

Richard Harrington Blog: A lot of good technical information about digital publishing, including useful downloadables under the Resources tab.

Colin Fleming: Watch instructional videos from the InDesign Evangelist for Adobe.

Terry White: Instructional videos on design and software from Adobe TV.

Subcompact Publishing is a lengthy, thought-provoking article by writer, designer, and publisher Craig Mod that takes a past/present/future look at the disruptive role of digital publishing.

Kindle Direct Publishing: Kindle is the biggest market for e-books, and here is where you’ll start your publication journey.

Apple iBook Author: Learn how to create iBooks with the free iBook Author app from Apple.

Apple iTunes Connect: Here is where you sign up for the iOS Developer program so you can submit apps to the app store.

Z-Mags: Create interactive magazines, catalogs, or magalogs.

Clickbank is a good option for PDF e-book sales (I have used it for years). CB makes it easy to set up products, securely accept payment, and even become an affiliate for other people’s products.

e-Junkie is a similar shopping cart service that works for both digital and tangible products.

From InDesign to Adobe DPS – Tips for Planning Your First Publication Tablet App

Adobe Step-by-Step Guide to Publishing iPad Apps with DPS – The single most essential guide you need for creating apps. It’s a free PDF download.

Digital Publishing Suite (DPS) Tips app is free from the App Store.

Kuler will help you choose beautiful color schemes for your website, blog, book, or app. There is similar site, Kuler.com, that is currently under reconstruction but also provides good information about the use of color.

Marketer’s Guide to Facebook Timeline and other marketing instruction from Jack Morton International, a global brand experience firm, on Slideshare.

HootSuite Social Media Management saves me hours each month as I keep up with various social media sites and postings. The HootSuite dashboard makes it easy to see many feeds in one place and to pre-schedule tweets and updates to go out when you need them too. I use the Pro version and find it worth it, but you can definitely start with the free standard version.

Gravatar is where you need to go to create an online avatar (the little photo that shows up when you comment on a blog post– I’m sure you’ve seen them in NAIWE Member Activity Feed). It’s free and simple to sign up and post the photo you want to use.

SoundCloud is a network somewhat like GoodReads, but for audio products. It allows you to store and share your audio files, and offers social features such as following, a personalized sound stream, and more.

United States Copyright Office: Everything you need to know about copyrights and how to register them.

Lynda.com offers short, clear training videos for all kinds of software. There’s a subscription option, but there are also many free videos.

Creative Cow is an online community with helpful podcasts (some by Richard Harrington), tutorials, videos, and more.

International Association of Electronic Publishers (IAEPUB) is a new association dedicated to cutting-edge digital publishing technology. If you want to learn from creatively geeky types, this is a good place to be.

TAP2013 Website: There will be more TAP events, and this is where to keep up with them.

Photos and tweets from TAP2013 are hosted on Eventifier, an interesting service I discovered at TAP. Be sure to notice the nicely sketch-illustrated notes from one attendee.

Align: An online publication from Bates Creative This company is on the creative edge of digital publishing, as can be seen in magazine apps they’ve created for Heifer International’s World Ark (you’ve got to see that one) and the Marines. Their blog offers good tips, and the two apps linked here give you a sense of what is possible with digital publishing.

This list of links is by no means comprehensive, but it’s a start. I hope you enjoy exploring these new publishing frontiers!

Technologically Advanced Publishing (TAP2013) Conference: Digital publishing, e-publihing, electronic publishing, and more. — NAIWE was a media sponsor of TAP2013 in Orlando.

I’m just back from the Technologically Advanced Publishing (TAP) Conference with a light sunburn and a head full of ideas for using what I learned.

For this event, I focused on learning in a completely new-to-me area– the publication of apps for iPad and iPhone, but absorbed information about many other aspects of the business of electronic publishing in workshops such as:

How to Start and Finish Writing Your Book – Richard Harrington (“Use the sticky note program on your computer to do informal mind-mapping before you start to write. You can drag notes around until you have an outline.” JPC note: I do the same thing in the slideshow view of Keynote.)
Design & Digital Publishing Essentials – Terry White (“When creating an app, be sure to indicate navigation points– tap, swipe arrows, etc.”)
Establishing Your Brand and Visual Identity Across Multiple Social Media Platforms – Rod Harlan (“Be consistent in how you present your brand. Coca-Cola has done a great job of telling its history through its Facebook timeline.”)
Copyright Still Means Something for Digital Publishers – Jeff Heninger
iBooks Author Fast Start – Richard Harrington (“An iBook is a container. It can include media widgets with slide shows, tutorials, etc. Short is good.”)
ePub, pPDF, or DPS: Which Format to Choose? – Colin Fleming (“The format– print book, ebook, app– is simply the container for information or story. Choose which will best fit your audience and content.”)
Hypersyndication: How to Deliver Your Content to Multiple Platforms – Richard Harrington (“I am one of the laziest but most productive people on the planet.” and “Give away 25% of everything you do.”)
User-Generated Content is Great (and full of Legal Problems) – Jeff Heninger (“In social media you’re one click away from forever.”)
Creating a Video Trailer for Your eBook or App Using Photoshop – Rod Harlan
Getting Started with Digital Publishing Suite (DPS) – Colin Fleming
Creating ePUB files with Adobe InDesign – Colin Fleming

In addition, there were five memorable keynotes:

Guy Kawasaki – Author, Publisher, Entrepreneur
Scott Kelby – View from the Inside (“You self-publish to take control your content. Do it because you want to change the world, not because you think it’s the next big thing.”)
Skip Cohen – It All Starts with a Blog (Your blog is your home on the web. Build it and develop an audience now.)
Debbie Bates Schrott – Digital or Die: The Case for Captivating UX & Design to Bring Your Content to LIfe (“Use a flow chart to space out interactive elements such as slideshows, video or audio elements, quizzes, feedback forms, etc., when planning an app.”)
Jessica Meher – Inbound Marketing: The Secret to Your Success (“The businesses that the best educators will most successful.”)

And finally, there was an exceptionally creative idea implemented one afternoon– an UnConference with short, 15-30 minute presentations on a single, narrow topic. I presented “Write Your Way to Multiple Streams of Income: The 15-Minute, Five-Stage Business Plan,” and attended:

Creating Synergy Between Blogs, Books, and Workshops – Syl Arena
The Marines Magazine App: How We Did It – Debbie Bates Scrhott & Darrly Sebro
TAP into Actual Returns from Social Networking – Levi Sim (“Be a person; be a good one. Ask “what would grandma do?”)
Digital Sustainability – Alan Brusky

In addition to a pocketful of business cards, I brought home a copy of APE: Author, Publisher, and Entrepreneur: How to Publish a Book by Guy Kawasaki and Shawn Welch. It’s not only practical, straightforward, and well-written, but it also gets specific about the technology and services you will need. With a copy of APE at your elbow, you’ll be able to transform the manuscript in your desk drawer to a new stream of income. I recommend it.

Do I remember everything I learned? Not a chance. But I took lots of notes and plan to visit many of the links and websites that were referenced. You’ll find those links, along with a selection of other resources I think are essential for learning more about digital publishing, electronic publishing, or whatever you want to call it, in the next post. Enjoy!

Best Resources for Writers, Content Creators, and Digital Publishers

Publishing Frontiers and Fundamentals and Other Take-Aways from TAP2013

Latest Posts

The Hobbit Turns 80

Time Management Strategies for Freelancers and Entrepreneurs

Illumination: More than Just an Illustration

Famous Authors Insulting One Another’s Work

Ten Rules for Writing First Drafts

Start Planning for Summer Reading

Contact Us