One of my sons is in the process of backing away from his cushy corporate job to strike out on his own. After a reflexive moment of motherly panic– what about health insurance? The 401K? The money every week whether you need it or not?– I thought, “That’s my kid.” Or not– he’s long since grown up and moved on and learned what he needed to know to make the move. Nonetheless, it’s a huge move, and it comes with a unique set of challenges.
If you’ve been contemplating a similar move, there are a few things you might want to consider before taking the plunge.
- Create at least one stream of passive income to augment your savings. This can be a short book or e-book that you sell online, a software application, a lucrative affiliate relationship, or even just AdWords on your blog.
- Join at least one professional association in your field, and do more than just sign the membership check. Get involved and share your information with potential readers, clients, and joint venture partners. In NAIWE, you have many ways to market your work. Once you add your own information, your member site can be the first place you send potential clients. They will see that you’re an active member of your professional association, and that can be a big boost to your credibility as a freelancer.
- Reach out to others in your field and get to know them, either online or in person. This will give you a pool of people that you can network with and refer for jobs that don’t fit your skills.
- If you are quitting to write books, have at least a portion written before you leave your job. This will give you something to build on and help you avoid the paralysis of the empty page/empty bank account syndrome.
- Be sure you know your chosen field backward and forward. Go to conferences while you’re still working and make contacts and learn everything you can. Knowledge is power… and money.
- Have a written business plan with cash flow projections. It may not be something that comes easily for writers and other creative types, but it’s essential. If you don’t know how to do this, visit your local branch of the Small Business Administration and schedule a consultation with a retired business person. This can be a tremendous help, and it costs nothing.
- Know your own personality well, and be sure that you have the discipline it takes to treat your freelance career seriously.
- Find other entrepreneurs to mingle with, and learn all you can about marketing. It doesn’t matter whether you’re working on a novel or landscaping or computer programming– the marketing step can make or break your business. One often-quoted statistic says that during the first three years of a business or project, you can expect to spend 75% of your time marketing. This may sound odd until you realize that marketing is just the process by which you notify the world of your creation. It takes awhile to effectively get the word out and create demand for your book, product, or service, but it can be done if you make it a major priority.
I’m always happy to see a new business launch or a new author be published. It takes courage to take the plunge, but it can pay off both financially and in lifestyle dividends. There’s nothing I appreciate more about my own freelance lifestyle than the ability to work when, where, and with whom I like. I believe that freelancing can be the best job in the world, and if you’re considering it, I wish you well!
Boldizar says
Great advice! I wish I’d read something like this nine years ago when I quit my post-Harvard Law, white-shoe firm job, cold, thinking that with 30k in the bank I could easily transition to writing literary masterpieces. I did make the transition, but not without getting so poor in the process that I’d walk over the Williamsburg bridge into Manhattan in order to save the $2 subway fare, and the idea of paying for a coffee at a shop seemed like an outrageous dream.
http://www.boldizar.com
jimsutton says
This is a good list. Thanks for taking the time to share.
Jim
http://www.jimsutton.NAIWE.com