No matter what kind of writer or editor you are, or what kind of business you’re in, you need a business website. And no matter what your budget or skill level, you can create a simple business website. Even if you’re in a very traditional market niche, potential clients like having the ability to look online to learn more about you.
The easiest kind of site to put up is a blog-based site that you can edit with the ease of writing an e-mail. If you’re a member of NAIWE, you already have this kind of site– it’s what I’m writing on now. The NAIWE sites all feature the same professional design with an internet address (URL) of yourname.naiwe.com. They serve not only as a business website, but also as evidence that you belong to a relevant professional association.
There are other simple blog-based sites available, some of them totally free. These include Blogger.com, WordPress.com. Weebly.com and others. These allow you the same point and click ease of the NAIWE sites, but most have long URLs such as yourblogname.blogspot.com, which is dead giveaway that you’re using a free public space for your site.
Having a free web address isn’t entirely professional, but if it’s all you can do at the moment, at least purchase your business name as a URL and forward it to your free blog (you can do this with your NAIWE blog as well). You can read about how to purchase your domain at my Do What Matters, Make it Pay blog. When you’ve purchased the domain name, just go into GoDaddy’s Domain Manager (if that’s where you purchased the domain) and click on “Forwarding.” Fill in the address of the page you want your domain name to open; click “Save,” and you’re done.
Now www.BusinessName.com will point directly to your free website, and it will be the only address you’ll need to put on your business cards. That way, when you’re able to move into a new site on your own domain, you won’t have to change cards, and you can just stop the forwarding by canceling it your domain manager.
After you move to your own domain, use the old free domain as a pointer site to your primary site. Copy excerpts from each of your new blog posts with “Read more . . . ” links attached so that your old free blog site can continue driving traffic to your new site.
If you want to be an entrepreneur, it helps to have the basics in place. Enjoy!